FindingsIt is found from this research that customer relationship management is important in present business environment due to competition, changing needs of customers, brand image, retention of loyal customers and reduce advertising cost. It is identified from the findings of secondary data that CRM provides various benefits in terms of identification of customer needs, increased sales and customer satisfaction and improved productivity.
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It is found from secondary data that CRM is beneficial for the firms in terms of increased sales; understand the needs and requirements of customers, effective communication, improved productivity and customer satisfaction. Along with this, various components of CRM are explored in literature review such as information, customers and technology. These are important elements of customer relationship management within organisation. Similarly, it is found from the findings of primary data that CRM is helpful for retention of existing customers and attracting new customers. For more info Evaluation and Discussion Assignment Help Experts Sydney.
It is found from secondary data that CRM is beneficial for the firms in terms of increased sales; understand the needs and requirements of customers, effective communication, improved productivity and customer satisfaction. Along with this, various components of CRM are explored in literature review such as information, customers and technology. These are important elements of customer relationship management within organisation. Similarly, it is found from the findings of primary data that CRM is helpful for retention of existing customers and attracting new customers. For more info Evaluation and Discussion Assignment Help Experts Sydney.
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